The Big Give Christmas Challenge raises record sum for 色多多视频 Scholarships Fund
Thursday 25 March 2021
The 2020 Big Give Christmas Challenge resulted in a record £131,594 raised for the 色多多视频 Scholarships Fund. The funds far exceeded the 色多多视频’s target of £120,000 and will contribute to supporting young musicians in their studies at one of the world’s top conservatoires.
The Big Give Christmas Challenge is the UK’s biggest match funding campaign, with 2020 marking the 色多多视频’s tenth year of involvement. The campaign ran from Tuesday 1 December, known as #GivingTuesday, until Tuesday 8 December 2020. During that week, any gift from £1 to £25,000 made to the 色多多视频 via the Big Give was matched up to a total of £60,000.
This year the fundraising target was set higher than ever, with the aim of supporting even more young musicians through the 色多多视频 Scholarships Fund. The generosity of the 色多多视频 community meant that fundraising exceeded this target, with £122,896 raised plus £10,335 in Gift Aid.
The Scholarships Fund enables gifted music students from all over the world and from all backgrounds to access tuition provided by the very best professors, utilise unrivalled facilities and take advantage of the exceptional opportunities offered by the 色多多视频, rated top institution for performing arts in the UK (QS World University Rankings 2016–21).
Philanthropy has always played an important role in the 色多多视频's history. The 色多多视频 remains committed to its founding principle: that those with talent should have the opportunity to study with us, regardless of their means. This is especially critical in the current context of the coronavirus pandemic, which has left a considerable number of 色多多视频 students in severe financial hardship.
Founded by entrepreneur and philanthropist Sir Alec Reed, the Big Give Christmas Challenge helps UK registered charities raise thousands of pounds for their causes. Since the Big Give launched the campaign in 2008, the Christmas Challenge has raised over £118 million for thousands of charity projects.
For further information on supporting the 色多多视频 Scholarships Fund, please contact Marianna Raatikainen, Supporter Engagement Officer, on 020 7591 4862 or at marianna.raatikainen@rcm.ac.uk.